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Subba Rao Chaganti
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Reimagine Pharma Marketing: Make it Future-Proof! Kindle Edition

by Subba Rao Chaganti (Author) Format: Kindle Edition
4.0 out of 5 stars 1 rating
The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey.
The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex.
Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!
Contents:
1.   Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix
2.  Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies
3.   Reimagine Stakeholder Engagement—Winning with New Rules of Engagement
4.   The Future of Pharma—A Look into the Crystal Ball
Epilogue You’re Gonna Need a Bigger Boat!
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  1. Print length
    919 pages
  2. Language
    English
  3. Publisher
    PHARMAMED PRESS
  4. Publication date
    23 Dec. 2022
  5. File size
    6.7 MB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
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Product details

  • ASIN ‏ : ‎ B0BQZJMFLC
  • Publisher ‏ : ‎ PHARMAMED PRESS (23 Dec. 2022)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6.7 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 919 pages
  • Customer reviews:
    4.0 out of 5 stars 1 rating

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Subba Rao Chaganti

Subba Rao Chaganti

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